ED Supermarkets -- Part of the Carrefour Supermarket Group?!
Today I went to Ed Supermarket, located just a stone's throw from the Part Dieu shopping center. I'd seen this supermarket each time I'd walk from the bus stop to the Part Dieu shopping center, where the Carrefour supermarket is located, and also noticed many people carrying bags bearing the Ed logo you see in the picture here.

I was amazed to find that this is actually a part of the Carrefour group and based on principles similar to the Lidl supermarket I wrote about in previous entries. Direct distribution and with a limited product range they target a completely different strata of consumer from the one that shops at Carrefour, someone who is more likely to be willing to pay more for slightly better produce or perishable items, and someone who needs the variety that a large-scale hypermarche supermarket offers.
The prices were not nearly as good as Lidl, but the cheeses and the wines were very close in price. Champagne for 10,99 EUR, a variety of table wines for maybe 1,39 a bottle, cheeses relatively cheaper than what you might find in Monoprix or Carrefour itself. I just ended up buying a bottle of wine, some cheese and crackers to take to a friend's house tonight, but it ended up that he didn't eat cheese, so I got to take both the cheese and crackers home.
LINK:
http://www.ed-fr.com/index.asp