Back in the Grind: Two Days of Marketing, Finished; Next, Strategic Management

The final two days of Marketing Management classes ended today with our presentation of a case study on Virgin Atlantic Airways. From tomorrow, we start another four-day course on Strategic Management, after which there will be a 20-page paper and presentation by the group, to be followed in December by a long exam.

No let up until December, that's why the break in the last week of October will be really, really nice. Sleep in late, get ahead on the next month's reading material.

Marketing was especially interesting, because using a broader definition allows you to see it as a comprehensive method of promoting and developing a product, rather than just "selling" it to the consumer.

It was also interesting to learn that an innovative product or servivce has to win over the hearts not only of the consumer but also of the people inside the company. In the case studies that we studied, good products were sometimes spoiled by an inadquate commitment by the sales staff or management within the company.